Tunisia, with more than 10 million habitants, represents a small but potential market, thanks to its location, history and open for doing business. Tourism and off shore companies have become the promoters of developments. This has helped the consolidation of the middle class. As a result of a better acquisitive power, the consumption habits have changed and people are starting to demand more western goods, especially food.
Main exports: clothing, mechanic products, agriculture goods, chemicals, fuels and electric devices
Main imports: textiles, machinery, oil, and pharmaceuticals